Raised in Jackson, Michigan, Larry attended Michigan State University, graduating with a master's degree in Advertising. He has worked as a copywriter at Leo Burnett Company in Chicago, copy supervisor at Grey Advertising in Detroit, and as creative director at Grey Advertising in Sydney, Australia. In 1974 he joined the Disney organization in Florida as director of marketing for Walt Disney World. Two years later he moved to Disney corporate headquarters in Burbank as vice president of marketing for Disneyland and Walt Disney World. In 1980 he returned to Florida and formed his own advertising and video production firm.

Larry has won the Effie Award from the American Marketing Association, an Addy from the Advertising Club of New York, a Clio for international advertising, and Bronze Lions from both the Venice and Cannes Film Festivals. In 1978 he was chosen as the Outstanding Alumni of the College of Communication Arts at MSU.

He is the author of two published books of poetry and the lyricist of more than 100 published songs. He lives in Longwood, Florida with his wife Harriet and two children, Rebecca and Mark.